I BELIeve Carnival Nigeria 2026 ATTCE 2026 · I BELIeve Carnival Nigeria10–12 Nov 2026 · Jabi Lake Mall, Abuja Register
I BELIeve Carnival Nigeria 2026

ATTCE 2026 /
I BELIeve Carnival Nigeria

10–12 November 2026 · Jabi Lake Mall, Abuja

Africa in Motion — where trade, culture and capital meet.

A trade summit, an expo and a carnival. ATTCE 2026 happens inside I BELIeve Carnival Nigeria.

Become a partner Register to attend
—Days
—Hours
—Minutes
—Seconds
A young musician singing with his guitar on stage at The Awakening, the carnival backdrop behind him Two members of the I Believe team at The Awakening, one in a foundation cap, one in a Be The Light shirt A speaker addressing the room at The Awakening, GGTV and Eagles FM banners behind her

It already started

The movement began in September

On 12 September we filled Jabi Lake Mall with creators and talent for The Awakening. November is not a launch — it is where this arrives.

137Creators registered
10Departments mobilised
5Bands forming

One platform, three movements

Think. Trade.
Experience.

From the policy table, to the trade floor, to the street.

A delegate addressing the ATTCE summit, with a map of Africa on screen behind him and national flags along the stage ATTCE
Day 1 · 10 November

Think Africa

Presidential and ministerial keynotes, the Destination Nigeria paper, and the Africa in Motion flagship panel.

  • High-level opening ceremony
  • Regional and institutional perspectives
  • The ATTCE 2026 Action Statement
Two exhibitors talking across a stand on the ATTCE trade floor, surrounded by Nigerian produce and textiles ATTCE
Day 2 · 11 November

Trade Africa

Conversation becomes contracts. The expo floor opens and the meetings are scheduled.

  • B2B and B2G meetings
  • Tourism marketplace and hospitality showcase
  • Creative economy market and World Kitchen Competition
Dancers in full carnival dress performing before a crowd at sunset, with drummers and a stage behind them Carnival
Day 3 · 12 November

Experience Africa

The boardroom empties onto the street. Five bands, schools, NYSC and whole communities.

  • The street procession
  • Love, Unity, Progress, Hope, Peace
  • Open to the public
A couple in green, gold and cream Nigerian dress at an evening reception, with lit pillars and guests behind them
ATTCE — African Trade, Tourism & Culture Expo & Summit Days 1 and 2 of I BELIeve Carnival Nigeria 2026

Inside the movement

ATTCE 2026

The African Trade, Tourism & Culture Expo & Summit is where the carnival does business — two days of policy, trade and capital before the street takes over.

  • Founder/President, Ministers, ECOWAS and the Presidency's creative economy office
  • Destination Nigeria — the featured paper from the NATOP President
  • NTDA, NIHOTOUR, NCAC and development partners

Nine sectors, three rounds, one decision each

Round 1 — The opportunity

What is the biggest untapped opportunity in your sector?

Round 2 — The barrier

What is stopping it becoming commercially viable?

Round 3 — The action

What one intervention should happen within twelve months?

TradeMore connections between African businesses and markets.
TourismStronger, safer, more competitive destinations.
CultureOpportunity that protects heritage.
CapitalBetter access to finance and investment.
YouthPathways into enterprise and the creative economy.

Day 3 · the people's expression

Five bands,
one street

Anyone can join — creatives, schools, NYSC, community groups, or a company bringing its own float.

A mother holding her daughter close beside an elder, all in red and gold, at an outdoor gathering LoveRed A large group in dress from across Nigeria, smiling together with the national flags and Abuja behind them UnityBlue A young team working over laptops and a tablet on a rooftop, with the Abuja skyline and construction cranes behind ProgressGreen Three generations of a family talking under a tree, with the city and the National Mosque in the distance HopeGold A schoolgirl holding her books, looking out over Abuja at sunrise PeaceTeal

Abuja, November

Three days, in public

Partnership

Why partner with
Africa in Motion

Align with a platform, not an advertAn African economic and cultural movement with government, institutional and private-sector backing.
Reach the rooms that matterGovernment, business, investors and development partners in curated conversations, not a crowded hall.
Reach the market directlyTourism operators, creatives, MSMEs and young entrepreneurs — the people your products are for.
Back something measurableSupport real market access, investment and destination development tied to the Action Statement.
Be part of the storyAssociate your brand with culture, enterprise and shared African progress in front of 10,000+ visitors.

Eight ways to partner

PresentingLead association with the full platform.
Strategic sectorA visible role in a priority sector and its conversations.
Trade & investmentMarket access, enterprise and capital connections.
Destination & hospitalityShape how visitors experience the platform.
Creative economyBack the talent and products coming out of the sector.
Youth & skillsFund pathways into enterprise and employment.
Carnival experienceOwn a moment on the street on Day 3.
Media & broadcastCarry the platform to the audience beyond Abuja.

What every partner receives

  • Brand presence across the summit and the carnival
  • Executive participation and thought leadership
  • Access to curated business, government and investment conversations
  • Exhibition, marketplace or experience activation
  • Support for an Africa in Motion action outcome
  • Hospitality and stakeholder engagement

Final deliverables are agreed in the partnership schedule.

Register

Take your place

Tell us who you are and we will show you only what applies to you.

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